Expertise in secure software brings German automotive giant Bosch to Waterloo Region

The German automotive giant Bosch Group has opened an office in Kitchener, Waterloo Region that will focus on a rapidly growing sector in the Internet of Things — cyber-defence solutions for cars.

ETAS Embedded Systems Canada Inc., a wholly owned subsidiary of the Bosch Group, has opened its office in the Breithaupt Block with three engineers, but it expects the staff complement will grow.

"I see the potential in the next five years of going up to 100 people," said Friedhelm Pickard, ETAS president and chair of the management board.

Waterloo Region's expertise in embedded security systems made it more attractive to the German carmaker than Silicon Valley, Pickard said Friday.

The turnover of talent among Silicon Valley tech companies does not give Bosch confidence it will find the expertise the company needs, he said. On the other hand, Pickard said they were very impressed with the quality of students in the region.

Waterloo Region also is central to the North American market, and has an abundance of talent coming out of the University of Waterloo, Wilfrid Laurier University and Conestoga College.

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