Canadian companies received a 66% approval rating, up three percentage points over the past four years, making Canadian-headquartered companies the most trusted in the world, according to Edelman’s 2016 Trust Barometer, the firm’s annual trust and credibility survey. Sweden and Switzerland share the honour, while Germany and Australia round out the top five. The United States finished in ninth place with 56%, and Mexico last place with a 29% rating.
Edelman’s research firm, Edelman Berland, surveyed more than 30,000 people across 28 countries in October and November of 2015 to obtain data for the firm’s 16th annual report. The survey asked respondents how much they trust government, business, non-governmental organizations and the media to act responsibly.