May 2014 - Most municipalities around the world think of themselves as competitors. And competition is good. They compete to gain trade and attract capital, jobs, and talent. In the process of promoting competitive advantages, each municipality independently sets up competitive booths at trade shows, takes delegations to target cities, visits companies in foreign locations (sometimes even at the same time), and develops collateral material that shows how their community is the unique centre of the universe. This is the way competitive economic development has been played for decades.
Click here for the full article published on Municipal World Magazine (Issue: May 2014).